A barrier to the addition of Social Media to a marketing strategy is sometimes the complexity of this set of tools.

With so many Social Media options available, all of which rely on some knowledge of technology (even at a basic level), it is no surprise that this can result in inertia.

Within my firm of Chartered [...]

The growing popularity of the iPhone, Blackberry and other ’smartphone’ devices means that our consumption of the Internet is changing at a rapid pace. [...]

The 1st of April is a day celebrated in various countries around the world as April Fools’ Day. In the UK, the jokes only last until midday, creating a short window of opportunity to promote a convincing but good natured joke or prank.

Since 1957, when the BBC Panorama programme convinced viewers that Italians were [...]

In an article from Money Marketing, Martin Bamford discusses his approach to Social Media and how it is used within his wider marketing [...]