Adviser Advantage

Keeping Social Media Simple

admin — Fri, 16 Jul 2010 07:26:29 +0000

A barrier to the addition of Social Media to a marketing strategy is sometimes the complexity of this set of tools.

With so many Social Media options available, all of which rely on some knowledge of technology (even at a basic level), it is no surprise that this can result in inertia.

Within my firm of Chartered [...]

Gearing up for mobile Internet users

admin — Wed, 12 May 2010 21:56:12 +0000

The growing popularity of the iPhone, Blackberry and other 'smartphone' devices means that our consumption of the Internet is changing at a rapid pace. [...]

Making Twitter work for financial advisers

admin — Sun, 02 May 2010 15:39:26 +0000

I’m a big fan of Twitter. I’ve been using the system for nearly two years now, since 12th May 2008 in fact, around a year after the launch of this micro-blogging system.

In common with many bits of social networking technology, you either get Twitter or you don’t. To the outsider, Twitter can look [...]

Higher ground

admin — Fri, 23 Apr 2010 18:19:47 +0000

In addition to the willingness to embrace change, one of the attributes of advisers who will survive and thrive in the future is the ability to look beyond the next couple of years.

The implementation of the new RDR rules poses a danger to those advisers who are unable to meet the 2012 deadline. A bigger [...]

April Fools’ Day as an IFA marketing opportunity

admin — Thu, 01 Apr 2010 14:20:06 +0000

The 1st of April is a day celebrated in various countries around the world as April Fools’ Day. In the UK, the jokes only last until midday, creating a short window of opportunity to promote a convincing but good natured joke or prank.

Since 1957, when the BBC Panorama programme convinced viewers that Italians were [...]

Rework: An important book for forward-thinking IFAs

admin — Sat, 27 Mar 2010 22:09:29 +0000

I've been looking forward to getting my hands on a copy of ReWork since it appeared in a list of suggested books on Amazon for pre-order, based on my purchase [...]

Take notice

admin — Thu, 18 Mar 2010 09:35:07 +0000

It’s fair to say that my bedtime reading has been varied since the start of the year. After getting through a flurry of Christmas books (I can heartily recommend “It’s Not What You Think” by Chris Evans and “Long Lost” by Harlan Coben), my reading pile has become the FSA Final Notices. [...]

Embracing Social Media

admin — Thu, 25 Feb 2010 07:46:10 +0000

In an article from Money Marketing, Martin Bamford discusses his approach to Social Media and how it is used within his wider marketing [...]

Charging myths

admin — Mon, 01 Feb 2010 07:49:51 +0000

In his latest IFA View column for Money Marketing, Martin Bamford aims to dispel some of the myths about charging fees for [...]

The beauty of simplicity

admin — Thu, 26 Nov 2009 07:53:11 +0000

In his latest IFA View column for Money Marketing, Martin Bamford explains why a no-frills policy is his only resolution for the year ahead.

I really like this time of year. It’s not the rubbish weather, although that does provide a great excuse to throw another log on the fire and read a good book. It’s [...]